Posts from — October 2008

Recently at Adam Walker Film, we completed a 30 second TVC for Aurora (agency: Red Jelly). While that may sound simple enough, this TVC required something extra. The commercial was to illustrate the dangers of trees growing too close to power lines.That meant we would need to create lots and lots of fire. Under the direction of Red Jelly we needed to build an idealic rural Tasmanian landscape and then burn it! We required the full spectrum of fire from a couple of burning leaves, to a grass fire, to trees being engulfed, right up to a full fiery inferno. To accomplish this I used a 3ds max plugin called “FumeFX” which allows you to simulate fire based on real world parameters.

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